Test, Target, Personalize, and Profit.

Introducing Adobe Target

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Optimization made simple

A/B Testing

Easily set up and run concurrent tests to quickly determine the best offers, messaging, and content sequences.

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Mobile Optimization

Test your mobile browser or app experiences and target mobile audiences to deliver the relevant content your customers expect.

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Marketer-Driven Targeting

Use preset or customized rules to target content to a specific audience, including those defined by visitor location.

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Multivariate Testing

Understand the most impactful elements and best recipes for delivering real-time targeted content.

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Automated Personalization

Automate targeting to segments and unique visitors with a self-learning algorithmic approach.

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Targeted Recommendations

Deliver relevant content and product suggestions using historical profile behavior and affinity data.

Premium Feature Watch the video ›

Try it out for yourself

Optimization advisor team

Our consultants know how to meet your customer demands – and your business goals – in this age of digital transformation. The Adobe Optimization Advisor Team is a group of our optimization elite, ready to share guidance and best practices for your success.

Meet the team ›

Whitepapers & customer success

50%+ increase in rewards enrollments

See how Marriott engages each visitor with Adobe Target to get big results.

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$10M+ spent on mobile marketing

Discover optimization strategies proven to increase engagement and conversion from your mobile properties.

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11% increase in mobile RPV

Learn how Redbox accelerated online sales with optimized mobile experiences.

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30% of marketers take risks

Read considerations and best practices for taking the big leap to embrace automated personalization.

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63% increase in product activations

See how AOL used optimization to boost activations within two quarters.

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30% spend $5M+ per year

Get the 2014 Mobile Marketing Survey report and see how you compare with mobile marketing leaders.

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Top optimization tips

21 Day Optimization Challenge

Join Adobe and Brooks Bell experts for 21 days of insightful online discussions that will help you change your organization’s approach to optimization and testing—leading to stronger customer relationships and higher ROI.

Evaluate your program

What's the ROI?

The new interactive Adobe Target value navigator tool lets you see your online conversion rate and revenue lift potential. Use this dynamic tool to gain actionable recommendations and optimization strategies that will help you achieve true impact with testing, targeting, and personalization across all of your digital touchpoints.

Calculate ›
What's your score?

Industry-leading marketers deliver successful business outcomes and drive maximum ROI with a strong optimization program. The new interactive optimization maturity model tool assesses your optimization program's strengths today, and helps you identify focus areas for tomorrow.

Learn about the model › Take the assessment ›
Transformation starts here

Two years ago, Adobe leveraged its own Marketing Cloud solutions to create a culture of optimization, where ongoing testing and targeting was the norm. The result? A $40 million annual revenue lift. Learn how you can use the same optimization steps to mature your marketing practices and to build your bottom-line results.

Get the step-by-step guide ›

Want to know more?

Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs. Or learn more by starting the demo now.

or call 877.722.7088